“Transformers,” the electrifying blockbuster celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and special effects, will now be developed as a new theme park mega-attraction in a partnership between Universal Parks & Resorts, Hasbro and DreamWorks Pictures.

The attraction will fuse 3D-HD media, mega special effects and stunning robotics with a ride system that will transform perceptions of theme park experiences. The rides are scheduled to make their debuts first at Universal Studios Singapore and then at Universal Studios Hollywood, both prior to summer, 2011.

In “Transformers,” Earth’s humans are caught in the middle of an intergalactic war between the friendly Autobots and the evil Decepticons, which are able to change into a variety of objects, including cars, trucks, planes and other technological creations.

Tom Williams, Chairman and CEO, Universal Parks & Resorts, said: “Transformers will be a jewel in our collection of world-class rides based on great movies. We’re thrilled to be collaborating with Hasbro, DreamWorks, director Michael Bay and the film’s executive producer, Steven Spielberg, who has been responsible for so many of our signature rides and attractions.” 

Steven Spielberg serves as creative consultant to Universal Parks & Resorts and has worked closely with the company in the creation of some of the world’s most innovative theme park attractions. Those attractions include Jurassic Park – the Ride, a featured attraction at UP&R parks in Orlando, Hollywood and Japan, the E.T. Adventure at Universal Orlando and Universal Studios Japan, and the War of the Worlds sets at Universal Studios Hollywood.

Tan Hee Teck, Chief Executive Officer of Resorts World at Sentosa, the mega resort that is home to Universal Studios Singapore, said: “It is great that Asia will be the launch pad for the first Transformers attraction. Transformers was introduced to the United States in 1983 but traces its roots to Asia. Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie. When Transformers opens in Universal Studios Singapore in 2011, it will be the first of its kind in the world. We may see a surge of Transformers mania.’’

Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood, said: “Transformers represents a perfect match for our theme park: an exhilarating blockbuster with a great story, clever humor, non-stop action and flawless special effects. It has all the elements necessary to become one of the world’s most exciting theme park rides and a centerpiece attraction at Universal Studios Hollywood, The Entertainment Capital of L.A.”
“We are thrilled to be working with Universal Parks & Resorts and DreamWorks to create this Transformers attraction because we believe it will deliver an ultimate one of a kind immersive Transformers experience for our fans around the world!” said Brian Goldner, President and CEO of Hasbro, Inc.

Director Michael Bay and Executive Producer Steven Spielberg presented “Transformers” in 2007. “Transformers” broke box office records on its way to gathering worldwide gross revenues of over $706 million – the highest non-sequel gross of any movie in 2007 – and three Academy Award nominations. The sequel, “Transformers: Revenge of the Fallen,” is scheduled to be released by Paramount Pictures in the United States on June 26, 2009.
“Transformers” is a Paramount release of a DreamWorks Pictures, Paramount Pictures presentation, in association with Hasbro, of a di Bonaventura Pictures production, produced by Lorenzo di Bonaventura, Tom DeSanto, Don Murphy, Ian Bryce. Executive Producers are Steven Spielberg, Michael Bay, Brian Goldner, and Mark Vahradian, and Co-Producers are Allegra Clegg, Ken Bates. Directed by Michael Bay; screenplay by Alex Kurtzman and Roberto Orci; story by Kurtzman, Orci, John Rogers. Starring Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro and Jon Voight.

Resorts World at Sentosa will showcase the exciting Universal Studios Singapore at the inaugural ITB Asia trade show at Suntec Singapore from tomorrow to October 24. Its booth, which will feature a giant 5m-by-2m 3D architectural model, is located at Hall 602, J15.